Tracking & attribution
GA4, pixels, events, consent mode and the data used to make decisions.
Ecommerce Growth Leak Audit
Find where your ecommerce is leaking growth.
A focused expert review that uncovers the tracking, conversion, retention and operational issues quietly holding back your store.
Clear findings. Prioritised actions. No generic checklist.
ShopifyKlaviyoGoogle
MetaGorgiasRecharge
20+growth signals reviewed
4core systems assessed
100%prioritised for action
Hidden friction compounds
Where most brands lose more than they think.
Growth rarely stalls because of one dramatic problem. It slows through small gaps across data, customer journeys and operations that quietly stack up.
Growth journeyFive connected leak points
Selected signalSignal integrity
Missing, duplicated or delayed events distort the picture before optimisation even begins.
Business effectBudget follows incomplete attribution.
Inside the audit
A focused review of your ecommerce growth engine.
We connect the parts that are usually assessed in isolation, so you can see what is really constraining performance.
Acquisition & feeds
Campaign structure, product data quality and the path from click to intent.
UX & conversion
Discovery, product pages, cart and checkout friction across key devices.
Lifecycle & retention
Email and SMS journeys, segmentation, repeat-purchase and loyalty signals.
Platform setup
Shopify configuration, app stack, page speed and technical foundations.
Ecommerce operations
Merchandising, fulfilment, support and the workflows affecting the experience.
From numbers to causes
Every metric has a reason behind it.
We do not stop at what changed. We trace the system around the number, identify the likely cause and show what to do next.
Your diagnostic
A practical map, not a data dump.
- Evidence-backed issues, grouped by growth impact
- Quick wins separated from structural improvements
- Dependencies made clear before implementation
- A concise action plan your team can use immediately
Measurement72
Acquisition58
Conversion64
Retention43
Operations81
Request your audit
Tell us where growth feels stuck.
Share a few details about your store. We will review your fit and come back with the most useful next step.
A clear route forward
From scattered symptoms to clear direction.
Context call
We align on your goals, constraints, current stack and the signals that concern you most.
Focused investigation
Our specialists assess your data and customer journey across the six core audit areas.
Opportunity map
You receive ranked findings with expected impact, effort, evidence and recommended ownership.
Action session
We walk your team through the plan and clarify the fastest path from finding to measurable result.
A good fit if
Is this audit right for your brand?
- Your ecommerce already has meaningful traffic or revenue
- Performance has plateaued or become harder to explain
- Your stack has grown more complex over time
- You want a prioritised plan before investing further
- Your team values evidence over isolated tactics
A systems view
One leak can affect the whole journey.
“The goal is not more data. It is knowing what deserves action.”Discuss your store
01Connect signals across acquisition, conversion and retention.
02Separate surface-level symptoms from their underlying causes.
03Rank opportunities against commercial value and delivery effort.
04Give every recommendation an owner and practical next step.
Questions, answered
Before we get started.
We confirm access after the context call. Usually this includes analytics, your ecommerce platform and selected marketing tools. Read-only access is sufficient.
Most audits are completed within two to three weeks once access and context have been provided.
Yes, where useful. The audit stands alone, but Aetheris can also support focused implementation sprints with your internal team.
Potentially. Fit depends on traffic, complexity and the value of the opportunity—not revenue alone. Share your context and we will tell you honestly.
Free field guide
Download the ecommerce growth leak checklist.
A concise self-assessment to help your team spot weak signals before they become expensive problems.